“Mr. Herrell acted on his idea. In 1973, he opened the original Steve's Ice Cream shop in Somerville, Mass., and the process he invented—mixing the candy [Heath Bars], ground up, with a scoop of a customer's favorite flavor of ice cream—was an immediate success. That was just the beginning.”
-The New York Times, 1987
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5 minutes, and a whole lot of ice cream: Herrell's® all-you-can-eat competition