The Smoosh in®

 In 1973, our founder Steve Herrell was the first person to grind up popular cookies and candies such as Reese’s Peanut Butter Cups®, Heath Bars® and Oreo’s® and incorporate them into his ice cream! This introduced the “Smoosh-in®” (initially called the Mix-in) to the world giving birth to our passion for flavors like Cookies ‘n’ Cream and Heath Bar® Crunch, now classic staples in today’s ice cream industry.

 At Herrell’s today we have over 20 goodies (candies & cookies & sweets) to choose from to truly make an ice cream creation of your own!