“First came Steve's—the Somerville, Mass. ice cream place that inspired Ben & Jerry's—then Steve Herrell started this much lauded scoopery. Often credited with starting the premium-ice-cream craze, he helped popularize a product with lower air content...The flavor maven also invented fold-ins: bits of candy or cookie mushed in scoop by scoop, which Herrell's® calls Smoosh-in®s.”

-USA Today, 2002